— PROJECT NAME
Speaquick Club, 2020
— ROLE
Graphic Design
Branding
We developed a playful system that added some depth to the brand:
the sense of belonging to a community, which spans across physical and digital worlds, combined with the vivid entourage of the Club interiors sets a perfect stage for the clubbers' adventures in the land of language learning and practice.
…
Initially the venture started as English classes, hence the stylized mascot of a heraldic lion. Who's name is Dr. Leo. He provides the participants with quest-like cases, which they try to solve by communicating. It's fun and addictive.